How to Get More Lash Clients: A Guide for Lash Artists

Growing your lash business takes more than skill; it takes smart strategy. Whether you're just starting out or looking to fill last-minute gaps in your schedule, consistently attracting new clients can feel overwhelming. The good news? You can boost visibility, build trust, and keep your books full with a few key moves.

Let’s break it down.

1. Optimize Your Online Presence

First, Optimize Your Studio’s Online Presence - Set up or refresh your Google business profile. If you're not showing up in local searches, you’re leaving money on the table. A Google Business Profile helps clients find you fast and it’s free!

Tips:

• Upload real photos of your studio and lash work
• List all your services and policies clearly
• Respond to every review (even the short ones!)
• Keep your hours updated

Make booking easy - frustrated clients won’t book, they’ll bounce. Use a mobile-friendly booking tool that makes it as simple as possible to schedule, reschedule, or cancel appointments.

*Pro Tip: Add SMS or email reminders to reduce no-shows and last-minute cancellations and make sure you review all your policies during each first visit*

2. Use Social Media

Show off you and your work - use your Instagram or TikTok like a digital portfolio. Post clear before-and-after shots, reels showing your process, and get-to-know-you stories featuring the behind-the-scenes. Customers love to see the 'peek behind the curtain' of who their lash artist is in your day-to-day. 

Use hashtags that work - don’t just tag #lashes. Use local and style-specific hashtags to help clients find you. Example: #saltlakecitylashes #SLClashextensions #volumelashesSLC #lashliftSLC #browartistsSLC 

Engage With Your Audience - nobody likes to be ghosted. Reply to every DM and comment, and interact with posts from nearby businesses and influencers. People book with artists they feel connected to and inspired by.

3. Create a Referral Program That Actually Works

Word of mouth is powerful, but only if people are motivated to spread the word.

• $10 off for both the referrer and the new client
• Free brow wax or Coodown Calming Eye Mask 

Promote it everywhere: on your booking page, in your studio, and follow-up emails.

4. Partner with Complementary Local Businesses

Find businesses that share your target client; like hairstylists, nail techs, estheticians, or boutique owners, and team up! Do their lashes and share a stack of your business cards with industry friends to have on hand. We're always about community over competition! 

Ideas:

• Cross-promote on social media
• Co-host a giveaway
• Leave your cards or other marketing materials in their space

5. Encourage & Showcase Reviews

If you’re not asking happy clients for reviews, start now. Reviews build trust before you even meet someone. Who doesn't love a personal recommendation?

Focus on:

• Google and Yelp
• A quick “Would you mind leaving a review?” text or card post-service
• Feature positive reviews on your Instagram or website. Easy content idea!

Video testimonials go even further. Ask your most loyal clients if they’d be willing to share their experience. 

6. Offer Introductory Specials

A little incentive can turn a browser into a booked appointment.

Examples:

• 15% off for first-time guests
• A lash lift + a month-long supply of Lash Serum bundle
• Free Cooldown Calming Eye Mask with first visit

Keep it limited-time and promote it through socials and email.

7. Stay in Touch With Past Clients - use email & SMS wisely

Stay top of mind between appointments with messages that offer value, not spam.

• Birthday or anniversary discounts
• Seasonal promotions ex: Holiday Borby Boost specials
• Upcoming availability reminders

Try a Reactivation Campaign - reach out to clients who haven’t booked in 60–90 days. A simple “We miss you, here’s 10% off” message can go a long way.

Eight, Invest in Continued Education & Branding

When clients see you’re always leveling up, it builds trust and lash authority.

• Post about your certifications and training
• Show that you’re up-to-date on trends, techniques, and safety protocols
• Stay consistent with your visuals - colors, logos, and content tone

*Pro Tip: Don’t underestimate the power of branding. Clients are more likely to remember, and refer, a brand that looks and feels relatable to them and polished.*

At The End Of The Day, It All Starts With You :) 

Growing your clientele takes time, but when you combine solid lash techniques with a smart business strategy, the growth comes faster and lasts longer! 

Start with the steps above, and don’t forget to keep investing in yourself. If you're ready to take your lash business to the next level, check out Borboleta’s online lash courses, designed to help artists like you stay ahead.